There is nothing to writing. All you do is sit down at a typewriter and bleed. ~Ernest Hemingway How hard can it be, this writing thing? As a professional writer, I often hear non-writers suggest that copywriting must be easy for me since I am so good at it. That writing, for a writer, has got to be painless, just something we do naturally, like breathing. That a short project shouldn't take too long to complete because there are so ...
When I was in my twenties, I dated a man whose family traveled extensively. They lived in Saudi Arabia, the father was headmaster at an American school, and the entire family of six would travel all over the Middle East and Europe. The one good thing I remember from that train-wreck of a relationship was his family's mantra about packing before a trip: Never pack before midnight, and never pack sober. I reference that maxim often when people ask me for advice on packing light, not because I follow the ...
The plan was laid. My mom was returning home. After a year away, her personal experiment at moving back to the town where she grew up was coming to a close. Last October, just two weeks after she left her tiny casita in what was a fevered rush to get to greener grass, she declared she’d be returning to her house after the lease was up. The big move, which included, I swear, over one hundred pots, from little to large, filled with succulents and other plants, would ...
Smart entrepreneurs make smart decisions. This woman was no exception. I was recently chatting with a potential client about her process to revamp and rebrand her website and shift the focus to the current services that she provides. As we talked, she told me about her desire to make sweeping changes—colors, logo, overall feel and look, and, of course, the perfect content that would speak to her clients. In an effort to do something, anything, she decided to just change the header on her site—you know, jazz the space up ...
I have been in business for myself since 2006. There have been many highs, several lows, and some crazy curves. And, while working for myself has been challenging, I wouldn’t change it for the world. I can’t imagine going back to being an employee, using my skills and talents to improve somebody else’s bottom line. One of my overarching goals with my business is to be location-independent, meaning that I am not tethered to a particular place or desk, but rather I can roam ...
