[caption id="attachment_2634" align="alignright" width="461"] photo credit: armosa studios[/caption] The 2012 World Domination Summit wrapped up this past weekend. And, unless you have been sequestered in a monastery, in silent meditation without internet access, you can barely get a pixel's distance from the phrase World Domination Summit. That is, of course, if you are on the web with any regularity and have a hunger for alternatives to the status quo and defining life on your own terms.

Smart entrepreneurs make smart decisions. This woman was no exception. I was recently chatting with a potential client about her process to revamp and rebrand her website and shift the focus to the current services that she provides. As we talked, she told me about her desire to make sweeping changes—colors, logo, overall feel and look, and, of course, the perfect content that would speak to her clients. In an effort to do something, anything, she decided to just change the header on her site—you know, jazz the space up ...