(I posted the following on Facebook last night. I’m going to delete my account—this move is permanent. For those of you with a strong personal brand, you understand what a big deal this is. But, I couldn’t be happier about my decision).

Hello friends, real and virtual.

You may or may not have noticed that I have been absent from Facebook for nearly four months. In all honestly, if you didn’t already know that I had gone away, you likely didn’t notice. That’s the nature of Facebook. Out of sight, out of mind.

But trust me when I say that’s okay. No hard feelings. I figured that’s how it would go (and for those who said they’d stay in touch, and didn’t—really, no big deal).

My time away has been blissful. My anxiety level vis-à-vis staying connected and checking in has completely dropped. It’s one less thing to manage. And, if you’re anything like me, you are managing lots of stuff. I planned to return on October 1, but, at this point, I honestly can’t imagine coming back.

I can no longer allow this other “Big Blue” to monitor my habits, interests, and search queries so that they can data-mine me for their advertisers. I’m not buying stuff; I’m not interested in consuming stuff (no, I don’t want to be a part of the exclusive mastermind, multi-level, coaching and beauty program for ladypreneurs—or whatever it is).

I’ve no interested in helping Facebook become more of a cultural behemoth than it already is (I realize my leaving will have zero effect on Facebook’s success).

I’m committed to living an intentional life. And the key to that philosophy is attention. Where my attention goes is what shapes my life. FB, when I pay attention to it, is not in alignment with my goals to live an intentional life. So, I intend to direct my attention to the things that matter to me, not just mindlessly hitting the dopamine delivery refresh button.

Within 72 hours of this post, I will delete (not deactivate), my Facebook account. I cannot undo this. And I’m ecstatic about it.

Nothing lasts forever. Everything has a season. I have fewer years left than I have already lived—and I’ve lingered here too long. I wish you all the best and most and brightest of everything.

If you care to stay in touch (no pressure—I’m looking for real, not empty, commitments/promises/friendships) send me a message and we can exchange contact info. Or leave a comment, below. You can also find me on Instagram and my website.

May we meet on the road less traveled.