This month I’m walking away from social media.

I’ll be deleting my profiles (Twitter and Instagram) and reclaiming my time and attention.

In 2016 I left Facebook and never looked back. Nothing horrible happened. I still have friends (I found out who my real friends are), and I’m aware of what’s happening in the world—without the assistance of targeted algorithms or Russian bots.

When I first left Facebook, people were enthusiastic about telling me why they couldn’t go. To be clear, my leaving social media is not an indictment on those who choose to stay nor is it an appeal to get others to ditch social media.

Who Owns Your Attention?

Social media is designed to monopolize your attention. Social media companies hire attention engineers who have created the platforms to be addicting in the same ways drugs or gambling are. Author Cal Newport compares the obsessive impulse we have to check our social feeds to that of playing a slot machine. Watch his excellent TED talk.

Using apps to limit your time or straight up willpower are no match for the dopamine hit you get when scrolling through the socials. You are up against strategic and targeted engineering. You and your primitive impulses are no match.

Let me ask you this: what did you do before social media? Did you keep in touch with friends and family? Do you use social media to stay in touch, or are you being sucked in by the false sense of connection and the dopamine rush?

Data Breach

In 2014 I became wary of how Facebook was using data and didn’t feel right about them owning my content.

When we publish on social media, we are writing without remuneration—for their and their advertiser’s benefit. I ask my writer friends why they feel offended when someone asks them to contribute an essay or article for free when they willingly choose to do this each time they post on social media.

While most have accepted this as just the way it is—I am choosing to rebel and take back my time, attention, and content (and whatever shred of data I can).

By 2014 I had been taking regular sabbaticals from Facebook during a little event I called The Silent Treatment. I never felt anxiety stepping away, just a sense of relief. But, as the time came closer to return, I’d feel uneasy at the prospect of doing so.

The latest debacle involving Cambridge Analytica does not surprise me, it only confirms my growing discomfort with the entire industry. Until there’s a platform designed for the benefit of the users (one I’d be happy to pay a fee for), then I will walk away to protect my integrity, creative works, and sanity.

Over It

I don’t enjoy the way Instagram (owned by Facebook) manipulates what I see whether it’s poorly targeted ads (nail polish?) or random days old images. In two simple words, I am over it.

Researcher Robin Dunbar suggests that you can maintain intimate social contact with about five close friends. I can’t know, much less maintain, 5,000+ friends—the approximate number of my followers and those I’m following on Twitter. I’m hopeful that over the rest of my lifetime, I might make, say, six new friends. I’m aiming for quality and depth, not dopamine.

Intentional Action

We all must decide what works for us. I’ve heard the reasons to maintain social media profiles like “it’s good for business” or “I met my best friend on Instagram” etc., but nothing will make me stay at this point.

Along with freedom, my values are integrity and intentionality. Using social media to distract myself from the deep work I want to do does not align with my values. Same for watching television—I haven’t owned a tv for decades. That was another choice I made to keep my actions true to my values.

With time and creative energy spent crafting the perfect post long gone, it’s time I bring my actions and intentions back to my digital home—my website. I may continue posting on Medium and will likely maintain a LinkedIn profile for international work (unless I discover awful things about those platforms).

The exact day I’ll leave is TBD, but I’ll announce in advance should anyone want to connect before I go.

I hope you’ll continue to engage with me—to comment and keep up with my whereabouts via my blog and newsletter (no spam or inbox overwhelm, I promise).

Are there topics you’d like to see me explore—like living with intention/simple living, minimalism, financial freedom, slow travel, or related? Let me know!

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